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Amazon Buy Box overview

In Monsoon Marketplace and Monsoon Marketplace Warehouse, you can create a targeted, Buy Box-only pricing strategy to increase your chances of winning the Amazon Buy Box.

Description

Many sellers consider the Buy Box the most desirable piece of real estate on an Amazon product detail page because it's the quickest way for shoppers to find and purchase their inventory.

Amazon shoppers are motivated to purchase products featured in the Buy Box for a few key reasons:

The factors that Amazon uses to determine Buy Box eligibility include:

Stock availability is also a key factor in determining an item's eligibility to win the Buy Box.

Amazon doesn't disclose specific targets for becoming Buy Box eligible since seller performance targets can vary by category and are subject to change, but sustained seller performance and low ODR will help achieve and preserve a your Buy Box eligible status.

Note  Any items that aren't eligible to win the Buy Box can still price against the Buy Box winner if you use a Buy Box pricing strategy. A Buy Box pricing strategy streamlines inventory pricing and receiving because only one price is considered during those processes—the price of the Buy Box winner.

An item's competitive total price is key to winning the Buy Box. Many sellers win by using custom pricing strategies, but a dedicated Buy Box strategy lets you aggressively compete for Buy Box placement by targeting the Buy Box price directly.

A Buy Box pricing strategy is similar to a regular pricing strategy, with a few important differences:

Used items can also win placement in the Buy Box. When an item in Used condition wins the Buy Box, it's featured along with the New condition Buy Box winner.

To learn how to set up a targeted, Buy Box-only pricing strategy, see To add a Buy Box pricing strategy.

See also

Amazon US Seller Help: Buy Box Eligible Status

Amazon US Seller Help: How the Buy Box Works

Amazon US Seller Help: Seller Performance Measurement

Amazon UK Seller Help: How the Buy Box Works

Amazon UK Seller Help: Seller Performance Measurement

Pricing overview

To add a Buy Box pricing strategy

 

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