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Amazon Buy Box overview

In Monsoon Marketplace and Monsoon Marketplace Warehouse, you can create a targeted, Buy Box-only pricing strategy to increase your chances of winning the Amazon Buy Box.

Description

Many sellers consider the Buy Box the most desirable piece of real estate on an Amazon product detail page because it's the quickest way for shoppers to find and purchase their inventory.

Amazon shoppers are motivated to purchase products featured in the Buy Box for a few key reasons:

The Buy Box Add to Cart button is prominent on the product detail page and is presented by Amazon as the first choice for shoppers. Once shoppers have found the product they’re looking for, it’s a quick click to add the Buy Box winner to their shopping cart.
Buy Box winners are kept to exceptional selling standards so customers are assured a good shopping experience including speedy delivery, excellent customer service, and great prices.

The factors that Amazon uses to determine Buy Box eligibility include:

ODR (Order Defect Rate) which is based on customer feedback, A-to-Z claims, and chargebacks.
Customer shopping experience offered on an item, such as speed of delivery, shipping options, price, and 24x7 customer service (including through the seller's participation in Fulfillment by Amazon).
Time and experience on the Amazon selling platform.
Status as a Professional seller.

Stock availability is also a key factor in determining an item's eligibility to win the Buy Box.

Amazon doesn't disclose specific targets for becoming Buy Box eligible since seller performance targets can vary by category and are subject to change, but sustained seller performance and low ODR will help achieve and preserve a your Buy Box eligible status.

Note Any items that aren't eligible to win the Buy Box can still price against the Buy Box winner if you use a Buy Box pricing strategy. A Buy Box pricing strategy streamlines inventory pricing and receiving because only one price is considered during those processes—the price of the Buy Box winner.

An item's competitive total price is key to winning the Buy Box. You can compete to win the Buy Box by using a custom pricing strategies.

Amazon Buy Box overview

Description

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