When you list non-media items (items not listed in the Books, Music, Video, or DVD category) using an Amazon Seller Central account, you can control how an item's Minimum Advertised Price (MAP) displays.
When you list non-media items (items not listed in the Books, Music, Video, or DVD category) using an Amazon Seller Central account, you can enter a Minimum Advertised Price (MAP) in Monsoon that displays only after a customer adds the item to the Amazon shopping cart—the price does not display on the Amazon offer listing page.
Amazon: Why Don't We Show the Price?
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